Knowledge discovery for adaptive negotiation agents in e-marketplaces

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Knowledge discovery for adaptive negotiation agents in e-marketplaces

With the increasing popularity of e-marketplaces for B2C and B2B e-commerce, intelligent software agents are promising in improving the effectiveness of these markets by autonomously searching for products and negotiating contracts on behalf of the human decision makers. A large number of research has been conducted to develop negotiation protocols and mechanisms for automated negotiations. How...

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The technology of using computer Agents for B2B trading in Cyberworld is getting prevalent nowadays. Much of the research work has been done on the models, architectures and service provision in the past. However, agent negotiation remains as a challenge in making the whole trading process fully automated, due to its fuzzy and complex nature. The lack of interoperability and knowledge-reuse tha...

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Automated negotiation can play a vital role in the domain of e-commerce. Researches have mainly focused on negotiation protocol and strategy design in B2C section. Less work has been done in the area of B2B e-commerce which is crucially useful in dynamic negotiation to achieve better profitability for both buyer and supplier. Lack of such researches has a bottleneck in implementing automated ne...

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ژورنال

عنوان ژورنال: Decision Support Systems

سال: 2008

ISSN: 0167-9236

DOI: 10.1016/j.dss.2007.12.018